The highest denomination currency note has been phased out in the country as per the central bank of India. However, the notes will remain as legal tender, citizens have been advised to deposit or exchange these notes by September 30, 2023. Currently, the notes hold...
Effective advertising tells potential clients about your goods or services and reaches them. Advertising should ideally grab the attention of potential customers and persuade them to use your product. Whatever the approach, the advertisement should leave an impact and consistently reflect the company's distinctive positioning...
The luxury industry has been facing a shift in demand for goods. Today, Gen Z and millennial shoppers outspend everyone else and have entirely different preferences and priorities than previous generations. Because luxury things are more easily accessible to the younger generation, they are more commonly...
I. Introduction Luxury brands tend to do better during the economic downturn because they are dependent upon the high end consumer market that is less affected by economic fluctuations. During tough economic times, consumers tend to prioritise quality over quantity, and luxury brands offer the assurance...
Market research can help keep up with the trends, which gives the company a competitive edge. Research-based knowledge increases sales, which fosters the expansion of a company. Smarter decisions can be made if the company is aware of their target audience's tastes and preferences. Moreover,...
Akasa Air, a new Indian airline, has been in the news lately for its innovative approach to the aviation industry. The airline plans to focus on the untapped potential of Tier 2 and Tier 3 cities in India, which were neglected by bigger airlines due...
Big data is no longer an abstract concept. It is a reality that has altered the way we think, live, and work. From revolutionising the process of research to transforming the way businesses make decisions, big data has had a profound impact on our lives....
Artificial Intelligence (AI) has been a huge game-changer in the marketing world. It has enabled brands to effectively target their audience, personalise their messages, and even automate mundane tasks. But what about below-the-line marketing? AI is slowly making its way into this arena and it’s...
Introduction Marketing campaigns targeting young consumers have been increasing over the years. The use of social media has become a trend in most of these campaigns to engage the young generation regarding their brands through various activities such as events and giveaways. This article focuses on...
Introduction It’s no surprise that consumer behaviour has changed drastically in the past few years. From online shopping to digital marketing, there are so many factors driving consumer decisions. But what exactly is causing convergence and divergence in consumer behaviour? How can we use this knowledge...