Did you know that coloured print ads are read up to 42% more than black and white print advertisements?Colours trigger more emotional reactions in people’s brains subliminally than text or photos can. Hence the use of colour is so important in Marketing and Business. Colour has...
How can you identify what's the best market segment for your unique business model? What is the purpose of market segmentation and how can you do it best? How does segmentation help with increasing sales? Read the full blog to find out everything you need to...
Branding literally means distinguishing products from each other in order for the consumer to easily choose her favourite product. A brand is a valuable asset and branding is the process of creating that asset. Branding has a crucial element known as brand personality. This element...
Pricing research helps you find an optimal price for your product or service to both attract customers and maintain your market share. The optimal price allows you to capture maximum revenue from your offerings.Do you think your product is priced right? In this blog, we...
Worldwide demand for luxury goods is strong and ever growing despite the pandemic after-effects, with over $200 billion in sales each year. For some people, buying a luxury handbag is just as common as buying a bag from a thrift store is for many people. While...
When you’re growing your business, finding the right customers is crucial. But how do you make sure you reach the right people to help your business thrive? This is where consumer profiling comes in! What is consumer profiling? Customer profiling is the practice of organising customers into specific...
Do you sometimes struggle to understand your customers? You're not alone! The purchasing patterns of customers can be perplexing. Classical economists used to posit that, since consumers are rational, we make decisions to maximise our pleasure, end of the story. Whereas the view of neoclassical consumer theory is that...
Privacy can mean different things in different contexts and cultures. It is therefore important to detail the purpose of the research according to the different understandings of privacy. In 2017, the Supreme Court of India pronounced a landmark judgement declaring the right to privacy as a...
In this blog, you’ll learn how to put together a go-to-market strategy that ensures you’re launching the right product or service, in the right market, at the right time. Out of the 30,000 new products introduced every year, 95% of them FAIL. This is according to...
In this blog, we will explore the biggest impacts of the pandemic on social media and we will highlight the trends that we predict will continue to boom. Impact of the Pandemic on Social Media During the quarantine period, the average time spent on social media and...