Blogs

Do you sometimes struggle to understand your customers? You're not alone! The purchasing patterns of customers can be perplexing. Classical economists used to posit that, since consumers are rational, we make decisions to maximise our pleasure, end of the story. Whereas the view of neoclassical consumer theory is that...

Privacy can mean different things in different contexts and cultures. It is therefore important to detail the purpose of the research according to the different understandings of privacy. In 2017, the Supreme Court of India pronounced a landmark judgement declaring the right to privacy as a...

In this blog, you’ll learn how to put together a go-to-market strategy that ensures you’re launching the right product or service, in the right market, at the right time. Out of the 30,000 new products introduced every year, 95% of them FAIL. This is according to...

In this blog, we will explore the biggest impacts of the pandemic on social media and we will highlight the trends that we predict will continue to boom. Impact of the Pandemic on Social Media During the quarantine period, the average time spent on social media and...

Learn about what makes packaging successful and understand the critical research elements for packaging design in this article! Packaging has been a principal factor in marketing since the Industrial Revolution. The innovation in packaging has never stopped, from upside-down ketchup bottles to repurpose packaging, everything has...

It has become almost embarrassing to say that data is just a business asset and should be treated as one. Asha Saxena, the author of What is Data Value and Should it be Viewed as a Corporate Asset? shares an interesting observation by Steve Toff of Dell EMC....