QUANTITATIVE
FACE-TO-FACE – Offline
– CAPI [ on PC & Tablets]
– CATI [small set up at present]
CLT
Pen & Paper
CAPI
Sensory panel
HUT
Scripting & hosting
Programming of surveys
Online / CAWI
– Third Party Fixed Panel
– Floating Panel
CLT
Online
Through IVR
QUALITATIVE
IN-DEPTH INTERVIEWS
Face-to-face
Skype
Telephonic
ETHNOGRAPHY, IMMERSION
Face-to-face
MYSTERY SHOPPING & OBSERVATIONS
Panels established in 30 cities across India
FOCUS GROUPS
Online discussions using bulletin board, Facebook, WhatsApp
IN-DEPTH INTERVIEWS
Telephonic
Online
Skype