Market research can help keep up with the trends, which gives the company a competitive edge. Research-based knowledge increases sales, which fosters the expansion of a company. Smarter decisions can be made if the company is aware of their target audience's tastes and preferences. Moreover,...
Akasa Air, a new Indian airline, has been in the news lately for its innovative approach to the aviation industry. The airline plans to focus on the untapped potential of Tier 2 and Tier 3 cities in India, which were neglected by bigger airlines due...
Big data is no longer an abstract concept. It is a reality that has altered the way we think, live, and work. From revolutionising the process of research to transforming the way businesses make decisions, big data has had a profound impact on our lives....
Artificial Intelligence (AI) has been a huge game-changer in the marketing world. It has enabled brands to effectively target their audience, personalise their messages, and even automate mundane tasks. But what about below-the-line marketing? AI is slowly making its way into this arena and it’s...
Introduction Marketing campaigns targeting young consumers have been increasing over the years. The use of social media has become a trend in most of these campaigns to engage the young generation regarding their brands through various activities such as events and giveaways. This article focuses on...
Introduction It’s no surprise that consumer behaviour has changed drastically in the past few years. From online shopping to digital marketing, there are so many factors driving consumer decisions. But what exactly is causing convergence and divergence in consumer behaviour? How can we use this knowledge...
If the marketing approaches differ in B2B and B2C business, it is obvious that the market research for these will differ as well. B2B indicates the marketing relationships between business-to-business, and B2C denotes the marketing connections concerning business-to-customer. In both cases, an exchange of products/services is...
The advantages of Market Research are highly underrated. A thorough market analysis enables organisations to improve and create the best versions of themselves. Despite knowing the benefits, companies don’t understand how neglecting to do market research can hurt your company. Here are some of those: ...
Ever wondered how your 5-year-old niece knows more about iPad features than you? It is indeed intriguing and at the same time terrifying to watch. By the age of 10 kids can outsmart their tech-savvy parents’ safe locks and no one ever even comes to...
Building customer loyalty is expensive. After you’ve acquired a customer, losing them is even more expensive. Customer retention is a vital key performance indicator (KPI) for all businesses to measure, improve, and build upon. In this article, we will elaborate on the definition of customer retention,...