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Perfect your Go-to-Market Strategy

The huge mistake that businesses make is focusing solely on product quality and then not putting the same level of effort into strategic marketing. Al...

Social Media Trends catalysed by COVID-19 That Will Continue to Boom

Social media became an escape from the turbulence of the world. Along with time spent on the platform, engagement also increased on certain platforms....

Product Packaging In A Competitive Marketing Strategy

Packaging has been a principal factor in marketing since the Industrial Revolution. The innovation in packaging has never stopped, from upside-down ke...

Data as an “Asset”

Did you know only 4% of businesses can extract value from their information (Data)?

The Value of a Brand

Your product is not the only valuable asset your company owns. Many other factors determine the price of your product/service, a key one being brand v...

The Metaverse is Changing the Market - Stay ahead of the curve

Let's talk about the businesses that are shaping the landscape. Gaming and Entertainment companies are spearheading this industry with the most engagi...

How Online Grocery Shopping is Impacting our Buying Behaviour

The Indian grocery market size is valued to grow by USD 268.22 Billion from 2020 to 2025.

Effectiveness of Direct Marketing Strategies

Direct marketing is staying in touch with the right audience of the brand, this group is selective and are most likely to be inclined towards the prod...

How OMICRON is affecting Consumer Trends

Pandemics don't just affect your health, they affect the economy. From the cholera outbreak in the 18th century in France to the SARS COV 2 from Wuhan...

Story Telling: Lost art in market research?

We have grown up listening to stories. Stories have always been most effective way to communicate even the most complex concepts. Stories have a way o...

Shopper Marketing : The New Kid on the Block

Shopper marketing and Consumer marketing, are they really different? If yes, what is the difference between them?